1 million dollars raised on Kickstarter. Well. It proves down and out what the trend in music is – that with creative enough incentives and the right combination of good musicianship and charisma DIY records are definitely possible. Incentive based marketing will slowly become the norm, I predict, with record labels becoming not much more than souped-up distribution and publicity entities.
Not all people agree that this trend is commendable. What do you think?
Like it or not – this is where the industry is headed.