Bring Me The Horizon and Yungblud have released their long awaited collaboration entitled “Obey.” Towards the end of July the two artists started teasing something was in the works via Twitter and later creating cryptic barcodes, videos, and messages in hint of the song. This song follows the direction of BMTH’s most recent single “Parasite Eve” off their upcoming four EPs that will blend into the project Posthuman.
The song originally premiered on Annie Mac’s Hottest Record on Radio 1 and featured commentary from both artists about the meaning behind it:
“We consider ourselves free but only because the chains are invisible, and we are controlled in ways we don’t even want to think about,” explains BMTH frontman Oli Sykes of Obey. “They tell us how to live with a smile on their face, like shit ain’t fucked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”
“We are being told to conform to a completely outdated idea that we don’t relate to or even understand,” adds YUNGBLUD. “They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker. Robots follow robots, because they feel nothing at all.
“But what they don’t realise is that to us, to be different is to be free and a world of fucking love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey.”
You can watch the music video for Obey below:
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