Questlove, the Grammy-winning musician, and frontman of the hip-hop group The Roots, has recently announced the launch of his new imprint at MCD/FSG. The imprint, called AUWA Books, aims to publish literary works that explore the intersection of music, pop culture, and social justice.

Questlove, whose real name is Ahmir Thompson, has long been known for his passion for music and his commitment to social justice causes. He has used his platform as a musician, writer, and activist to bring attention to issues such as police brutality, racism, and inequality.

With AUWA Books, Questlove hopes to create a space for writers who share his interests and values. The name of the imprint, which is pronounced “ah-wah,” is inspired by the West African term for the power of words to create change.

In a statement announcing the launch of AUWA Books, Questlove said, “As a musician, I’ve always been drawn to the power of words and the impact they can have on the world. With AUWA Books, I want to create a space for writers who are passionate about using their words to effect positive change.”

The first book to be published under the AUWA Books imprint will be “Blacktop Wasteland,” a novel by S.A. Cosby. The book, which has been highly praised by critics, explores the world of underground car racing and the impact of poverty, racism, and violence on the lives of its characters.

Other authors who have signed on to publish with AUWA Books include Hanif Abdurraqib, Wesley Morris, and Jacqueline Woodson. Abdurraqib, who is known for his essays on music and pop culture, will be publishing a collection of essays titled “A Little Devil in America.” Morris, a Pulitzer Prize-winning critic, will be publishing a book on the history of Black cinema. Woodson, a National Book Award winner, will be publishing a book on the power of storytelling.

The launch of AUWA Books is an exciting development in the world of publishing, particularly for those who are interested in the intersection of music, pop culture, and social justice. With Questlove at the helm, the imprint is sure to attract a talented and diverse group of writers who are passionate about using their words to effect change.